#Drymester - reducing alcohol in pregnancy
#Drymester is an eight-week digital campaign which started on 17 May, alongside launch of wider trial programme of actions / support to reduce drinking in pregnancy and ultimately end new cases of Foetal Alcohol Spectrum Disorder in Greater Manchester.
The Northern Care Alliance NHS Group’s (NCA) Oldham and Bury & Rochdale Care Organisations are heavily involved in this campaign and the wider programme is being piloted initially in four areas, Bury, Oldham, Rochdale and Tameside.
#Drymester will be reviewed / potentially rolled out wider following full evaluation of this initial trial.
The campaign has been developed in collaboration with local midwives and national midwife organisations including the NCA, charities, support and campaign groups.
Other UK areas already delivering alcohol in pregnancy interventions have also been involved as well as a panel of adoptive parents of children affected by Foetal Alcohol Spectrum Disorder.
Comprehensive desk research and contributions from 20 women aged 18-44 (the main target audience) informed the development of the overall approach and creative delivery.
The campaign aims to bust myths passed down from generation to generation, and establish that there is no safe time or safe amount to drink during pregnancy.
Based on the Chief Medical Officers’ guidelines, if you are pregnant or think you could become pregnant, the safest approach is not to drink alcohol at all.
#Drymester looks to build a social / community approach, encouraging women and their partners / families / friends to make and share a pledge, to go alcohol free during pregnancy and make every trimester a #drymester.
Find out more about the drymester campaign here: http://www.drymester.org.uk/
Follow @Drymester_GMHSC on Twitter for updates.
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